1. Protective function
Protection, packaging is the most basic function, even if the merchandise from a variety of external damage. A commodity, to be repeated in circulation before walking into a store or other places, and ultimately to consumers, during which need to go through handling, transport, storage, display, marketing and other aspects. In the storage and transportation process, many external factors, such as impact, dirty, light, gas, bacteria and other factors ......
2. Convenient Features
The so-called convenience features, that is, goods packaging is easy to use, carry and store and so on. A good package works, should be "people" oriented, the consumer's point of view, this will close the relationship between the consumer goods and increase consumer desire to buy, trust in the product, but also to promote consumption by communication between enterprises and. I think a lot of people to buy cans filled with drinks, like that of a lid when the "pop" brings pleasure.
3. Sales Function
Previously, commonly known as "sell themselves", "first-class product, second-class packaging, third-class prices," as long as the products of good quality, to worry about not sell. In the increasingly intense competition in the market today, the importance of the role of packaging is also very experienced manufacturers. It has been felt, "sell themselves." How to make their products to be sold, how to get their products out of the assortment of shelves, rely on the quality of the product itself and the media bombing is not enough