Combining traditional and modern, national and international combining, it is an important feature excellent packaging design. From domestic and international packaging design outstanding examples also confirmed this point. In modern packaging design, not only to pay attention to their own national culture, taking into account the characteristics of the times and sold in areas of national culture, in order to design a good packaging.
Packaging design is a modern social and cultural manifestation very characteristic, both as part of the traditional culture, but also is the material carrier of culture. Refers to the extension of traditional history passed down thought, culture, ethics, style, art, system and behavior, etc., and national culture is an important part of traditional culture. The more local, the more the nation, the easier it attractive, "the only nation in the world", these ideas gradually become the consensus of the era of economic integration in the world. Modern packaging design if you have national characteristics will better recognized by the world's attention.
In China, many tea packaging design embodies the principles of Chinese traditional culture.
Development of China five thousand years of civilization, whether it is art or folk art palace, after successive painters, artists, artisans, people's creative practice, has accumulated a large number of art forms, Chinese folk culture and art go a long history concise, step by step the formation of various cultural connotation typical pattern and ornamentation, reflecting the nation as a whole philosophy of life and aesthetic appeal, is history left us a great legacy. These are the source of modern packaging design, to help us design a package with Chinese characteristics.
Our packaging design not only to maintain the nation's traditional features and personality, but also to meet the different countries, different nationalities aesthetic psychology. Therefore, in the practical application of these traditional folk elements, and should not be satisfied simply borrowed, but should learn from and absorb its performance practices, based on modeling features, combined with the characteristics of the goods, into the modern flavor, so that the design of both national characteristics and modernity.
Packaging design should be combined with consumer psychology, the psychological needs of different consumer packaging style and style is a packaging box design factors to be considered.
1, and realistic psychological
Most of the major consumer of psychological characteristics of consumers in the consumption process is realistic and psychological, that the practical effect of the most important commodities, commodity hope easy to use, cheap, do not pursue the aesthetic appearance and novel style. Holding realistic psychological consumer groups are primarily mature consumers, wage earners, housewives and the elderly consumer groups.
2, for the United States psychological
There is a certain tolerance of the consumer economy for the United States the prevalence of psychological, pay attention to the shape of the product itself and the external packaging, pay more attention to the artistic value of the goods. Holds for the United States psychological consumer groups are primarily young people, intelligentsia, and in such groups in the proportion of women up to 75.3%. In terms of product categories, jewelry, cosmetics, clothing, crafts and gift packaging need to pay more attention to the aesthetic value of psychological performance.
3, divergent psychological
Holding divergent psychological consumer groups are primarily young people 35 years of age. Consumer groups believe that such goods and packaging style is very important, pay attention to new, unique, personality, which requires packaging of shape, color, graphics, etc. is more stylish, more avant-garde, and for the use value and the price level of goods is not very care. In this consumer groups, the minor children occupy a large proportion of them, sometimes for product packaging is more important than the product itself. For these consumer groups can not be ignored, its packaging design should highlight the "novelty" features to meet their divergent psychological needs.
4, herd mentality
Herd mentality of consumers are willing to cater to popular culture or emulate celebrity style, ages span a larger consumer groups such as a variety of media to vigorously promote the fashion and celebrity to promote the formation of this kind of psychological behavior. To this end, packaging design should grasp the popular trend, or direct introduction by consumers like the product image voice, improve product reliability.
5, psychological fame
No matter what kind of consumer groups, there are certain fame psychological, pay attention to the brand of goods, of well-known brands have a sense of trust and loyalty. In the economic conditions permit, even in spite of the high price of the goods and insisted on subscription. Therefore, packaging design and establish a good brand image is the key to sales success.